Unveiling this August, the Missouri Coalition for Roadway Safety is pleased to announce a new look and feel for their Web site, www.saveMOlives.com.

The redesign is geared for two audiences – traffic safety professionals and consumers of the coalition’s traffic safety messages. Brighter graphics tied with current traffic safety campaigns and a highlighted news area on the homepage are intended to draw visitors deeper into the site, providing more information to the public on the importance of driving safely on Missouri roads.

A specific section for coalition partners allows quick access to program specifics, including upcoming conference information and downloadable media messages to use for regional programs.

Additional features of the site include a media section with new and archived press releases, new banners for each page and a highlighted focus on teen driving and youth safety.

A separate youth sub site is planned for the fall, with a teen-friendly dynamic look and feel to engage young drivers and encourage safe driving habits.