Where’s one of the best places to reach travelers with transportation messages?  In their cars, of course. That’s why we created radio spots that emphasize work zone safety and encourage motorists to Drive Smart and Arrive Alive.

The public service announcements, which are running on radio stations throughout Missouri, began last month and will continue through September. Additional radio spots were created to draw attention to the Interstate 44 corridor where there will be several construction projects requiring head-to-head traffic this construction season.

Four different spots feature Colonel Roger D. Stottlemyre of the Missouri State Highway Patrol, a construction inspector, a word play and a highway patrol drill sergeant named Major Roads. Below is one of the radio spots that will be aired.

ANNOUNCER: There will be a lot of highway improvement projects in Missouri this year. You might say there will be “oodles” or “gobs” of them - “scads” even.

Whatever word you use…remember they’re there to make your roads smoother and safer. We know they’re a pain, and they could make you late, so we encourage you to leave early, buckle up and visit MoDOT.org to find the work zones along your route and plan your trip.

MoDOT wants to keep you moving through Missouri…but…the difference is you. Drive smart and arrive alive.