You text. You’re next.

If it sounds grim, it’s because all too often it is. Distracted driving is the leading cause of traffic crashes in Missouri and nationwide. The Missouri Coalition for Roadway Safety has created radio public service announcements to remind teens that texting while driving is illegal and can have serious consequences.

“The PSAs should serve as reminder that all drivers, not just teens, should focus on the road and not on distractions that can cause accidents,” says Leanna Depue, director of the Highway Safety Division. “Put the cell phone down. That text can wait. Your life can’t.”

The text messaging culture is too new to be captured on traffic crash reports, but its dangers are well documented. Studies show texting drivers spend up to 400 percent more time with their eyes off the road.

In Aug. 2009, Missouri became the 23rd state to ban texting while driving, but only one of nine states to limit it to a specific age group: 21 and under. The fine for violating Missouri’s texting law is steep at $200.

Get more information and listen to the PSAs at www.saveMOlives.com. You text. You’re next.